Free Download Consumer Behavior: Building Marketing StrategyBy Delbert Hawkins, David Mothersbaugh, Roger Best
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Consumer Behavior: Building Marketing StrategyBy Delbert Hawkins, David Mothersbaugh, Roger Best
Free Download Consumer Behavior: Building Marketing StrategyBy Delbert Hawkins, David Mothersbaugh, Roger Best
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This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
- Sales Rank: #330307 in Books
- Brand: Brand: McGraw-Hill/Irwin
- Published on: 2009-01-30
- Original language: English
- Number of items: 1
- Dimensions: 12.00" h x .1" w x 8.50" l, .0 pounds
- Binding: Hardcover
- 832 pages
- Used Book in Good Condition
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