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Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!

• Sales Rank: #627473 in Books
• Brand: Brand: SAGE Publications, Inc
• Published on: 2012-09-12
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 6.00" w x .50" l, .75 pounds
• Binding: Paperback
• 264 pages

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• Used Book in Good Condition

About the Author

Frederick G. Crane is an executive professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the Journal of the Academy of Business Education, and co-founder of Ceilidh Insights LLC, an innovation management training, intellectual property consulting, and consumer insight company. He was formerly a professor of marketing and entrepreneurship at the University of New Hampshire and a chair and full professor at Dalhousie University. He currently teaches courses in entrepreneurship, innovation, and entrepreneurial marketing.

His academic research activities have resulted in more than 100 publications, including fifteen books. Additionally, he currently serves on the editorial boards of several academic journals. His current research stream intersects the domains of marketing, entrepreneurship, corporate venturing, and innovation, and he is conducting ongoing research on the psychology of entrepreneurship, entrepreneurial education, entrepreneurial branding, and innovation readiness. Dr. Crane is also an award-winning educator who has received numerous honors for teaching excellence over the past twenty years.

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Ebook Download A Concise History of the World (Cambridge Concise Histories)By Merry E. Wiesner-Hanks

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This book tells the story of humankind as producers and reproducers from the Paleolithic to the present. Renowned social and cultural historian Merry Wiesner-Hanks brings a new perspective to world history by examining social and cultural developments across the globe, including families and kin groups, social and gender hierarchies, sexuality, race and ethnicity, labor, religion, consumption, and material culture. She examines how these structures and activities changed over time through local processes and interactions with other cultures, highlighting key developments that defined particular eras such as the growth of cities or the creation of a global trading network. Incorporating foragers, farmers and factory workers along with shamans, scribes and secretaries, the book widens and lengthens human history. It makes comparisons and generalizations, but also notes diversities and particularities, as it examines the social and cultural matters that are at the heart of big questions in world history today.

• Sales Rank: #1106272 in Books
• Published on: 2015-09-23
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .98" w x 5.43" l, 1.65 pounds
• Binding: Hardcover
• 405 pages

Review
"Few authors have the courage to write a short history of the long human career, and fewer still have the skill to pull it off. Merry Wiesner-Hanks succeeds admirably in fashioning an intelligible story out of the seeming chaos of history. Her book is unique among world histories in the extent of its attention to gender, marriage, family, inequality and other social themes."
John McNeill, author of The Human Web: A Bird's-Eye View of World History

"Merry Wiesner-Hanks' world history breaks new ground. Informed by her own rich scholarship in gender history and European history, it also distils the immense scholarship of the Cambridge World History, of which she was General Editor. Result? An engaging and up-to-date history of humanity full of historiographical insight and the first world history focusing mainly on human communities, on society and culture."
David Christian, author of Maps of Time: An Introduction to Big History

"This is a clear and compelling presentation, with a focus derived from basic aspects of human life; it is consistently well-informed, and boasts an imaginative and defendable chronology particularly for the modern period."
Peter Stearns, author of World History: The Basics

"Merry Wiesner-Hanks' A Concise History of the World is a unique and fascinating exploration of the world from early human history to the present. Unlike other texts that tend to be dominated by political and economic narratives, [this book] takes social and cultural issues - particularly those focused on gender, the family, sexuality, and material culture - as its primary focus. It is also distinctive in that its five chapters take a chronological and topical rather than a regional approach to the world, allowing Wiesner-Hanks to select examples from multiple societies in each chapter to illustrate her themes. A Concise History of the World is a truly refreshing approach to global human history, written by a master in the field."
Heather Streets-Salter, author of Modern Imperialism and Colonialism: A Global Perspective

"The distinguished world historian Merry Wiesner-Hanks has produced an exceptionally helpful introduction to the language and current preoccupations of the world history field. A Concise History of the World offers a clear chronological structure with thematic emphases on cultural and social history, and on production and reproduction, that are very much to be welcomed."
R. I. Moore, author of The War on Heresy

"One planet, [405] jam-packed pages: autodidacts in a hurry are urged to absorb, but first admire, this feat. The author, a former general editor of the Cambridge World History, accomplishes it without once writing 'moving swiftly on', and with a welcome alertness to social and cultural issues, sexuality, gender, material culture, ethnicity, slavery and wealth distribution. The remit could not be more vast, but the authorial eye on everything from the Venus of Brassempouy to a note pinned to a foundling in eighteenth-century London is keen and laser-sharp."
Times Higher Education

"This affordable, commonsense look at all human history is divided into five chapters, each covering a shorter period of time than the previous one ... With this sense of scale, the focus is naturally global and not Eurocentric ... Wiesner-Hanks's balance between macro and micro history gives readers a sense of the big picture while explaining how it functions in key locations. The author is able to take complex information, e.g., theories about early man, and make them easy to understand, using humor at times. Themes that run throughout the book are histories of families, women, children, and sexuality. Whether discussing roles in foraging lifeways or the gender gap between different keyboard jobs, this analysis remains consistent ... Summing up: highly recommended. All levels/libraries."
M. L. Russell, Choice

About the Author
Merry Wiesner-Hanks is a Distinguished Professor and Chair of the History Department at the University of Wisconsin, Milwaukee. She is the long-time senior editor of the Sixteenth Century Journal, one of three editors of the Journal of Global History, and the editor-in-chief of the forthcoming multi-volume Cambridge World History. She is the author or editor of twenty books and many articles that have appeared in English, German, Italian, Spanish, Greek, French, Chinese, Turkish and Korean. These include Early Modern Europe, 1450-1789, 2nd edition (Cambridge, 2013), Women and Gender in Early Modern Europe, 3rd edition (Cambridge, 2008), Christianity and Sexuality in the Early Modern World: Regulating Desire, Reforming Practice, 2nd edition (2010) and Gender in History: Global Perspectives, 2nd edition (2010). Her research has been supported by grants from the Fulbright and Guggenheim Foundations, among others. She has also written a number of innovative source books for use in the college classroom, including Discovering the Global Past: A Look at the Evidence, 4th edition (2011), a book for young adults, An Age of Voyages, 1350-1600 (2005), and a book for general readers, The Marvelous Hairy Girls: The Gonzales Sisters and their Worlds (2009).

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Free Download Consumer Behavior: Building Marketing StrategyBy Delbert Hawkins, David Mothersbaugh, Roger Best

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This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

• Sales Rank: #330307 in Books
• Brand: Brand: McGraw-Hill/Irwin
• Published on: 2009-01-30
• Original language: English
• Number of items: 1
• Dimensions: 12.00" h x .1" w x 8.50" l, .0 pounds
• Binding: Hardcover
• 832 pages

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Ebook Free Pippi LongstockingBy Astrid Lindgren

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If you’ve ever dreamed about a life of absolute freedom, you’ll love this audiobook. First published in 1950, Pippi Longstocking has given generations of young readers a vision of days free from chores, bedtime hours, and homework. Now Christina Moore’s delightful unabridged narration gives new life to Pippi’s unconventional, free-spirited adventures.

• Sales Rank: #488656 in Books
• Published on: 2015-06-09
• Formats: Audiobook, MP3 Audio, Unabridged
• Original language: English
• Number of items: 1
• Dimensions: 6.75" h x .50" w x 5.25" l,
• Running time: 3 Hours
• Binding: MP3 CD

Amazon.com Review
Pippi is an irrepressible, irreverent, and irrefutably delightful girl who lives alone (with a monkey) in her wacky house, Villa Villekulla. When she's not dancing with the burglars who were just trying to rob her house, she's attempting to learn the "pluttification" tables at school; fighting Adolf, the strongest man in the world at the circus; or playing tag with police officers. Pippi's high-spirited, good-natured hijinks cause as much trouble as fun, but a more generous child you won't find anywhere.

Astrid Lindgren has created a unique and lovable character, inspiring generations of children to want to be Pippi. More than anything, Pippi makes reading a pleasure; no child will welcome the end of the book, and many will return to Pippi Longstocking again and again. Simply put, Pippi is irresistible. (Ages 9 to 12)

Review
A rollicking story. --The Horn Book

A rollicking story. (The Horn Book) --The Horn Book

About the Author
Astrid Lindgren (1907-2002), born Astrid Anna Emilia Ericsson, was a well-known Swedish writer whose works renewed children's literature in Sweden and Scandinavia. Her best-known characters are independent and unconventional, including the untidy Pippi Longstocking, Karlsson, and Emil and his entertaining pranks.

Her books for children received many awards, including the Lewis Carroll Shelf Award for Pippi Longstocking in 1973; the Hans Christian Andersen Award in 1958; and the International Book Award from UNESCO in 1993. Astrid Lindgren's success as an author brought her into the public eye and she became involved in national debates on issues including taxation policies, nuclear power and the treatment of children, refugees and animals. She continued in public life until the age of ninety-one, when she suffered a stroke and stopped appearing in public. Astrid Lindgren passed away at her home in Dalagatan.

Narrator Christina Moore has appeared Off-Broadway and in regional theaters. For many years, she was in the resident acting company of the Arena Stage in Washington, D.C. Moore has narrated more than 100 Recorded Books audiobooks. Critics consistently praise her ability to convey a book's distinctive emotional tone. AudioFile raves, "Master storyteller Christina Moore gives voice to every emotion and to each character."

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• Sales Rank: #309155 in Books
• Brand: Pyramid
• Published on: 1974
• Ingredients: Example Ingredients
• Number of items: 1
• Binding: Mass Market Paperback
• 143 pages

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Download PDF Cereal Grains: Laboratory Reference and Procedures Manual (Food Preservation Technology)By Sergio O. Serna-Saldivar

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Emphasizing the essential principles underlying the preparation of cereal-based products and demonstrating the roles of ingredients, Cereal Grains: Laboratory Reference and Procedures Manual is a practical laboratory manual complementing the author’s text, Cereal Grains: Properties, Processing, and Nutritional Attributes. Organized so that readers progressively learn and apply the theoretical knowledge described in the parent book, the manual covers a range of essential topics, including:

• Main quality control measurements used to determine physical, morphological, chemical-nutritional, and sensory properties of cereal grains and their products
• Critical factors affecting grain stability throughout storage and analytical techniques related to insects and pests responsible for grain storage losses
• Physical and chemical tests to determine the quality of refined products
• Laboratory wet-milling procedures
• The most common laboratory methods to assess nixtamal, masa, and tortilla quality and shelf-life
• Yeast and chemical leavening agents important for bakery and other fermented products
• Laboratory and pilot plant procedures for the production of different types of yeast- and chemically-leavened bread, crackers, pasta products, breakfast cereals, and snack foods
• Protocols to bioenzymatically transform starch into modified starches, syrups, and sweeteners
• Laboratory processes for the production of regular and light beers, distilled spirits, and fuel ethanol

By working through the contents of the book, readers acquire hands-on experience in many quality control procedures and experimental product development protocols of cereal-based products. From these foundations, they are certain to develop enhanced research skills for product development, process design, and ingredient functionality.

• Sales Rank: #3626389 in Books
• Brand: Brand: CRC Press
• Published on: 2012-02-16
• Original language: English
• Number of items: 1
• Dimensions: 10.50" h x 8.25" w x 1.00" l, 2.10 pounds
• Binding: Paperback
• 394 pages

Features

• Used Book in Good Condition

About the Author

Dr. Sergio O. Serna-Saldivar is head and professor of the Biotechnology and Food Engineering Department, Tecnológico de Monterrey. His research interests focus on chemistry, nutraceutical/nutritional properties, and biotechnology of maize, sorghum, and other grains. He was awarded the "Luis Elizondo" award in Agricultural and Food Industries, the 2004 AACC Excellence in Teaching award, and is a six-time awardee of the Teaching and Research Award at Tecnologico de Monterrey.

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Ebook The Gender and Science ReaderFrom Routledge

Ebook The Gender and Science ReaderFrom Routledge

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The Gender and Science ReaderFrom Routledge

Ebook The Gender and Science ReaderFrom Routledge

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The Gender and Science Reader brings together key writings by leading scholars to provide a comprehensive feminist analysis of the nature and practice of science. Challenging the self-proclaimed objectivity of scientific practice, the contributors uncover the gender, class and racial prejudices of modern science. The Reader draws from a range of media, including feminist criticism, scientific literature, writings about scientific education, and the popular press. Articles are grouped into six thematic sections which address:
* Women in Science - women's access to study and employment in science, combining both analytical evidence and personal testimonies
* Creating Andocentric Science - exploring the gendered origins of science at the time of the Enlightenment
* Analyzing Gendered Science - feminist methodologies and epistemology for the study of science
* Gendered Praxis - examples of how gender bias can affect and distort scientific work
* Science and Identity - how science reinforces gender and racial stereotypes
* Feminist Re-Structuring of Science - what is the future of feminist science studies?
In addition to a general introduction by the editors to the volume, and introductions to each of the thematic sections, the Reader also includes a comprehensive bibliography of feminist science studies, making it an indispensible resource for anyone involved in the teaching, research or study of science.

• Sales Rank: #283411 in Books
• Published on: 2000-12-23
• Released on: 2000-11-16
• Original language: English
• Number of items: 1
• Dimensions: 9.61" h x 1.18" w x 6.69" l, 2.05 pounds
• Binding: Paperback
• 528 pages

Review
"An excellent choice of essays available for the first time in one volume.."
-Choice, November 2001
"The editors nicely balance the different schools of feminist theory.."
-Nature, Sylvie Coyaund, 12 April 2001
"It is a collection of essays and book extracts from the best English-language authors, from well-known feminist writers such as Donna Haraway, Evelyn Fox Kellar, Hilary Rose and Carolyn Merchant, to newer entrants such as biologists Christine Wenneras and Agnes Wold.."
-Nature, Sylvie Coyaund, 12 April 2001
"One of the strength of the book is that it makes available some wellknown articles that have become rather difficult to obtain.."
-American Scientist, , September-October 2001
"All the essays included were deemed to have significantly contributed to the development of feminist science: thus, they provide a solid framework for continuing the discussion. Well-written introductions to the book and each of its six sections provide clear signposts for readers, enabling the editors to practice what they preach-that is, to advocate for a more inclusive science by making the dialogue accessible to 'outsiders.'."
-"Feminist Collections

From the Back Cover
The Gender and Science Reader brings together key writings by leading scholars to provide a comprehensive feminist analysis of the nature and practice of science. Challenging the self-proclaimed objectivity of scientific practice, the contributors uncover the gender, class and racial prejudices of modern science. The Reader draws from a range of media, including feminist criticism, scientific literature, writings about scientific education, and the popular press. Articles are grouped into six thematic sections which address:
-- Women in Science -- women's access to study and employment in science, combining both analytical evidence and personal testimonies
-- Creating Androcentric Science -- exploring the gendered origins of science at the time of the Enlightenment
-- Analyzing Gendered Science -- feminist methodologies and epistemology for the study of science
-- Gendered Praxis -- examples of how gender bias can affect and distort scientific work
-- Science and Identity -- how science reinforces gender and racial stereotypes
-- Feminist Restructuring of Science -- what is the future of feminist science studies?

In addition to a general introduction by the editors to the volume, and introductions to each of the thematic sections, the Reader also includes a comprehensive bibliography of feminist science studies, making it an indispensable resource for anyone involved in the teaching, research or study of science.

About the Author
Muriel Lederman is an Associate Professor of Biology and affiliated with the Women's Studies Program at Virginia Polytechnic Institute. Ingrid Bartsch is an Assistant Professor of Women's Studies at the University of South Florida and is a practising ecologist

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Ebook Marriage on Demand (Hometown Heartbreakers)By Susan Mallery

Ebook Marriage on Demand (Hometown Heartbreakers)By Susan Mallery

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Marriage on Demand (Hometown Heartbreakers)By Susan Mallery

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#1 New York Times bestselling author Susan Mallery brings you a fan-favorite story that smolders with intensity and passion.

According to the Glenwood rumor mill, Austin Lucas is temptation incarnate. Even the bashful, cherubic Rebecca Chambers, who runs a home for orphaned children, finds herself tempted by Austin's sexy self-assurance. Still, with so many women vying for his attention, surely he'll never notice such a tongue-tied wallflower.

But, after a stormy evening becomes a night of passion, gentle Rebecca has indeed captured Austin's attention—and his desire. Has the small-town saint led the sinner to salvation? Or can Austin really be trusted with Rebecca's heart?

• Sales Rank: #100485 in eBooks
• Published on: 2015-10-19
• Released on: 2015-10-19
• Format: Kindle eBook

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Ebook Comparative Study of ReligionsBy Y. Masih

Ebook Comparative Study of ReligionsBy Y. Masih

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A Comparative Study of Religions has been written by a scholar who has occupied himself with the subject of religion for over fifty years. But no finality can be claimed. e reason is that religion deals with what is transcendent in the sense that it deals with what man is going to be. Advaitism terms this futuristic end as becoming Brahman, Jainism as regaining one ís pristine glory, theists as becoming gold fit for the heaven. However, Bergson and other evolutionists would say that religion is a collective and co-operative effort of men to become gods. This simply means the divinising of man what Aurobindo calls 'supermind'. They refer to a state beyond human ills, beyond human infatuation and beyond the befogging of human intellect. This is known in Jainism as sarvajnata.

One thing is clear that fighting with other human beings in the name of religion is subhuman. As religious men we are fellow-travellers in the direction of the realm of spirit. Here the nomenclature of Hindus, Muslims, Christians etc., ceases to be meaningful.

Of course, we have to go very far and we have not made any beginning yet. However, at present the advaitic principle of differenceless Brahman can serve the purpose of harmonizing all religions. Here we have adopted this principle. Secondly, the key-concepts of different religions have been shown to mingle into one another.

• Sales Rank: #5785575 in Books
• Published on: 2013-12-16
• Original language: English
• Dimensions: .0" h x .0" w x .0" l, 1.10 pounds
• Binding: Paperback
• 399 pages

Review
The book aims at establishing harmony among religions and helping people towards the realization of 'God within Man'. Regarding 'Hinduism' the author thinks that if all these religions that accept the fourfold pillar of Karma Samsara Jnana Mukti may be called Hindu, then Jainism, Buddhism and Sikhism may also have to be called 'Hinduism'. --K. Kunjunni Raja, Adyar Library Bulletin, 1991

The present book has been written by one who has occupied himself with the subject of religion for over fifty years. It is rooted in a genuine concern for developing a comparative study of religion in face of the 'fighting' between human beings in the name of religion. A dialogue or an encounter between religions is therefore just the thing needed at this juncture of human history. --K. Bagchi, JICPR, VIII, 3

Designed as a textbook, this work gives a satisfying account of the major religions of the world; Zoroastrianism, Judaism, Christianity, Islam, Hinduism, Buddhism, Jainism, Sikhism. The common topics chosen for comparison are: God, world, soul, heaven, hell, day of judgement, destiny of each soul, rebirth, sadhana, etc. As far as possible, an account of the historical development of each religion is provided. --M.P. Pandit, Prabuddha Bharata

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